At Clarity Solutions Group, I help brand owners and companies in the home care and personal care space develop high-performing cleaning and cleansing products— from lab bench to store shelf.

With over a decade of experience formulating and optimizing cleaning products for brands, and an additional four years at a major surfactant supplier supporting B2B clients, I bring perspective across the entire value chain. My background spans product development, performance testing, scale-up, alternative ingredient and supplier sourcing, and cost optimization, giving me insight into both the technical and commercial sides of formulation.

A key strength of my consultancy is my hands-on experience working directly on manufacturing sites. I’ve spent years seeing how formulations translate in real equipment and real processes. I understand what can be scaled up, how to adjust formulations for efficiency and consistency, and how to bridge the gap between a promising lab prototype and a successful full-scale product.

Throughout my formulating career, I’ve guided projects from concept through optimization, scale-up, and launch. My experience working for a brand focused on caring for people and planet, combined with my B2B experience at a major surfactant supplier, was a critical stepping stone to founding this consultancy. During that time, I learned the importance of understanding each brand’s values and voice to develop formulations that truly reflect who they are. This perspective allows me to anticipate challenges, design solutions that fit real-world constraints, and help brands bring products to market that perform exceptionally while aligning with their identity.

Whether you’re developing a new product line, improving an existing formulation, or seeking to make your portfolio more sustainable and competitive, I bring practical, hands-on expertise and a collaborative approach. My goal is to help you create products that delight customers, strengthen your brand, and succeed in today’s marketplace.

 If you’d like to discuss your goals, I’d love to hear from you. Let’s explore how we can bring your vision to life together.